Once you’ve done enough research on Amazon product listing services, you start to wonder if you may need one. You’ve done everything you can think of to create functional and attractive product listings, and while you’re capturing sales, you feel like there’s more you could be doing. If you’ve been wondering what some of the signs are that you need professional Amazon listing service provider help, here are five good indicators:
You aren’t capturing the sales volume you’re forecasting
You should constantly be looking at your overall sales volume, as well as upcoming forecasts. This shows you not only what is selling and what isn’t, but it will also give you indications of your marketing effectiveness. If you see that your sales have flattened, you may be losing SEO traction. Having your listings re-optimized occasionally can help keep up with keyword changes.
Your traffic has plateaued or is declining
If the traffic to your product is declining, or you just aren’t seeing the growth you want, it could be a sign that your listings are losing effectiveness or relevance. Make sure your listings have the right keywords used in the right densities. If you haven’t changed your listings in a while, they may simply be out of touch with the recent Amazon algorithms. An effective Amazon listing service can help you keep your listings regularly updated so you don’t lose any sales. Updates may need to be made frequently.
You’re experiencing low conversion rates
Your conversion rate is important since it shows the likelihood that a visitor is going to purchase your product. It is the percentage of visitors to your site that end up becoming a sale. If you are seeing your conversion rate go down, there may be several reasons why. Your product pictures can be sub-par, your value proposition isn’t clear enough, your price is too high, or you might have poor reviews.
Since you’re selling online, you need to have top-tier pictures, if you don’t, then you need an Amazon listing service. The Amazon algorithm takes customer reviews into account when assigning search rankings. Showing customers that you read the negative reviews and care enough to address them can be the thing that captures your next sale.
Your keyword focus isn’t specific enough
When a listing is optimized, the primary goal is to boost the ranking with the search engine. This means that if you aren’t seeing the sales you want or even the traffic that you want, you need to examine how your listing is optimized. In some cases, you may even have the right keywords, but the listing execution was lacking. Your listing service provider will use numerous keyword analytics tools to make sure your content is solid.
You lack the time to optimize all your listings yourself
As we’ve mentioned, keeping your listings updated is not a one-time activity, and for those with serious Amazon businesses, keeping listings updated can be an incredibly challenging task without leveraging help. Working with one of the best Amazon listing services will free up your time, and keep your listings current.
If you’ve noticed that your business is displaying some of the indicators showing that it may be time for an Amazon listing service, reach out to The Amazon Junkies to discuss your needs. We offer leading strategies to get you the results you want, quickly.