Amazon is the largest e-commerce platform in the world, which means it’s the perfect place for those in the supplement business to reach new pools of customers that are looking for niche vitamins and dietary supplement products. The problem is, however, that many people don’t know how to sell supplements on Amazon. This is understandable because in many cases it isn’t something that can be easily done.
The biggest challenge to selling vitamins on Amazon, or any other dietary supplements, is that vitamins and supplements are a very tough category to get approved for or to have “ungated” for your seller account. Product categories are often gated, which means you won’t be able to list anything that falls under that product category until Amazon approves your seller account for the category.
We’re going to look at how to sell supplements on Amazon. We’ll look at just what exactly Amazon considers to be “supplements” and why you might want to get in on selling supplements if you can. We’ll also look at why they are difficult to sell on Amazon for new sellers, and how you can potentially get your seller account ungated for supplements.
What Are Supplements?
The official definition of supplements according to Amazon states that “dietary supplements are vitamins, minerals, herbs, or other substances (like amino acids or fatty acids) eaten to supplement the diet.” It’s also interesting that Amazon goes on further to detail that while they specify substances to be eaten, supplements come in many different forms like capsules, tablets, gelcaps, soft gels, liquids, and powders.
Many people have been trying to get into selling supplements or vitamins on Amazon, but just don’t know how to sell dietary supplements on Amazon. Now is one of the best times to cash in on the health, wellness, and beauty trends, because they are reaching sales levels that are breaking records. It is a well-documented phenomenon that during times of economic turmoil or instability, sales of health and beauty products soar. Amazon is the leading e-commerce platform in the world, which makes it the perfect place to sell supplements, if you can get in the door, that is.
How To Sell Supplements On Amazon
The first step to selling supplements on Amazon is to get your seller account approved for selling access to gated categories. There are two primary requirements for this to happen, the first is that individual seller accounts are not eligible, you must have a professional seller account, which costs about $40 per month.
The second requirement is just that your account must be in good standing at the time you are requesting access to the supplements category. Being in good standing just means that you don’t have a lot of late or canceled orders. The amount of late or canceled orders will be proportionate to your account, but you won’t have a large allowance.
Then, you’ll need to meet the requirements for un-gating the supplements category specifically. This is where it can be tricky. To do this, you’ll need to obtain an invoice from a qualified manufacturer or distributor. This invoice must be dated less than 180 days before the application, must include the business name and address that matches the account information, must include the name and address of the manufacturer, and must show the purchase of 10 units or more of a product in the category.
Getting Ungated Can Be A Hassle So Why Not Leave It To The Pros
If getting access to sell supplements on Amazon sounds like a lot of trouble, you can always partner with a leading Amazon store management firm like The Amazon Junkies. We can help you manage your store, run it, and get access to the categories you need to make the profits you want. Reach out today for more information.
